How long can it stay open, although, at the present time, there's still a place for brochures in your marketing armoury? If you have a look it looks suspiciously like their days could be numbered.
First and foremost, include your site (URL) and email address in all your current ad campaigns; on your business cards and other marketing your business with print material. Include your address should be consistent throughout your materials including fonts, colors, logo, tag line, etc.. Your clients will come to recognize your picture and build a relationship. Include your URL on all of your letterhead, proposals, brochures, envelopes, invoices, checks, fax coversheets, business cards, flyers, newsletters, press releases, and media kits. Let people know you have a method where you can be reached and information on services and your company's products can be seen at any moment.
Not everybody wants to read the details about your great service or product. The premium space should be focused on getting the reader navigate here excited about the product, although you may have a list of features on one of the final panels of the brochure. By the time the reader gets into the panel of the brochure, he should be sold! Make sure to sell by putting all of your benefits and ways to contact to you upfront. Also, include contact information on the back panel, where folks expect it.
To quote a line from Winston Churchill, "However beautiful the strategy, you should occasionally look at the results". The following six approaches are used by successful entrepreneurs whom advocate writing long copy or a mix of both. The principal goal of these tactics is to get you to this hyperlink stage 5 with a plan of action to start writing your content so you can do what Winston suggests, quantify the results.
Reaching the right demographic is obviously the key, but it must come along with many other important factors. Even in the most beautiful layout, a home without proper "show" is not going to capture a buyer's eye.
Where you may need the support of a professional, search engine optimized content is. SEO copywriters aren't always cheap, so it's search engine friendly, but they could correctly optimize your content.
So I'd suggest that print marketing does have browse around this web-site a place, but you just need to make sure it is designed to sell as opposed to inform. After all that is the whole point of marketing materials isn't it?